In cosmetic local dentist marketing, cosmetic local dentists often have difficulties on how to make their patients accept the treatments that they offer them. I’ve talked to a handful of people (who are cosmetic patients), whom, after I explained what I do for a living, they started telling me that they have all these questions about cosmetic procedures, and they’ve been wanting to go to their local dentist. But the thing is they haven’t. what could be their reasons for not accepting such treatments offered in cosmetic local dentist marketing? There could be two reasons for this. One is that they would really like to go and give their local dentist money for the cosmetic procedure, but they just don’t feel any urgency to do it. Or the other reason could be that they just keep forgetting! being in the field of cosmetic local dentist marketing, you should be able to come up with some techniques on how to get more case acceptance from your patients.
Keep Reminding them!
In cosmetic local dentist marketing, you need to follow up your cosmetic patients with multiple mailings, postcards, etc., to keep reminding them. So you are going to contact your past patients, and tell them you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! do not wait until you feel you are ready to do so. Just start! This will cost you very little, and what is important is that this will be great for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other questions they may have.
No more Procedures as a Way to Describe what You do!
You must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a local dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Which is now going to be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or,” I assist people in getting cleaner, healthier teeth while they experience pain-free local dentistry.” anything like this could be very helpful. You see, the big challenge is really from your end, on how you think about yourself. If you really want to stop pushing procedures, in order to get more case acceptance, you have to totally re-frame how you think of what you do! Remember: the key here in cosmetic local dentist marketing is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. and that’s it!
So, if you really want to have more case acceptance, first, keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! keep these in mind, and you’ll be on the road to success in your cosmetic local dentist marketing business!