(NBC) – A growing trend in the U.S is giving new meaning to the term “keep your chin up.”

New statistics from the American Society of Plastic Surgeons finds more people are getting chin implants than ever before.

Lizette Stephens is a project manager for a software company and spends most of her day talking to executives and clients via video chat.

“I noticed that I was not happy with the profile of my face and the way it projected in video and pictures,” she says.

Her solution: A chin implant.

More than 20,000 Americans had the procedure done just last year.

Dr. Darrick Antell, a spokesperson for the American Society of Plastic Surgeons, says a strong chin not only improves patients' self esteem, it may also boost their bottom line.

“Chin augmentation has increased approximately 70 percent in the last year. That's an astonishing number,” said Antell. “Ninety percent of CEOs had chins that were larger than normal or normal. That's much higher than the general population.”

Chin augmentation is an outpatient procedure done under local anesthesia.

Most patients return to work after three days and see the full results after three months.

Both men and women are having it done.

Lizette had the procedure six months ago and says there is one thing she would change.

“I would have gotten it done sooner,” she laughed. “That's the one thing I would have done differently.”

The procedure costs between $3,500 and $7,500.

Other cosmetic procedures that were popular last year include breast augmentation, nose reshaping, liposuction, eyelid surgery and facelifts.

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KPLC 7 News, Lake Charles, LouisianaChins are in: Can plastic surgery boost your business?