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Meet the young star of the N&N’s talented team

Andrea Figus, consultant plastic surgeon at the Norfolk and Norwich University Hospital.

Monday, April 18, 2011 1:00 PM

He’s a man of many talents, but as Rachel Buller discovered, Italian plastic surgeon Andrea Figus is single-minded in his ambition to attain the highest standards at the Norfolk and Norwich University Hospital

Andrea Figus is passionate about Italy.

Whether it is the food, the climate, the football or the lifestyle, a little bit of his heart is clearly in his beloved Sardinia. But with his first baby due any day and a burgeoning career in medicine in Norfolk, he says he is extremely happy having Norwich as his home.

The decision to appoint the Italian doctor to the renowned plastic surgery team at the Norfolk and Norwich University Hospital three years ago is indicative of the unit’s ambitions and success.

He became one of the youngest NHS consultant plastic surgeons in the UK and Andrea believes it was a gamble to give him the job.

“I was 34-years-old, English was not my first language, I was not fully trained in England and I didn’t know anyone personally at the N&N. I think they took a very big gamble. we are one of the youngest teams in the UK, but all of us have a good reputation and strong CVs and we all have a good view to innovate and think forward. It really is a great team.”

Since arriving, his Italian good looks, charm and enthusiasm have not gone unnoticed among his patients.

“My ladies,” he laughs with a sigh. “All my ladies are marvellous.

“Seriously, though, it was hard coming here initially, I felt a lot of pressure. I was young and didn’t speak great English; it was hard to be taken seriously. The beard helps,” he laughs, stroking it. “I think so anyway – that’s why I keep it.”

But medicine has not always been Andrea’s first love.

For a long time, he juggled studying medicine with playing professional football – playing for his home team in Cagliari, currently in Serie A, and among his contemporaries were Christian Vieri and Alessandro Del Piero.

He is reluctant, and perhaps a little embarrassed, to talk at length about those times, but the glint in his eye suggests that football will always have a special place in his heart.

“I have to tell you, I really wanted to be a footballer,” he says almost apologetically. “I was a professional footballer for Cagliari, but I wasn’t some millionaire by any means, far far from it. But getting paid to play the game I love was enough.”

His parents were happy for him to be a footballer, but he says: “They reminded me I could choose what I wanted to do, but that I had to go to university.

“I always thought I wanted to get a degree, to be somebody other than just a footballer. I didn’t want to be considered ignorant, which is what a lot of people think about footballers.

“I was trying to do both – the medicine and the football. I was focused on both, but it was hard. my professor understood that there was something else I did which I was also passionate about. he was very good; he would change the on-call rota and try to be more flexible.”

His father was a doctor, and also specialised in plastic surgery, but Andrea says he advised him against following a career in medicine.

“He always told me not to. But in my head I thought I could do medicine and sport by maybe being in orthopaedics. I could see my career in football was not going down the millionaire route, so I felt I could try to do something else full time. When I was in my third year, I knew I wanted to do surgery. It is a more practical thing. we find the problem and we try to sort it straight away, immediately. I like that. When you are a surgeon you rely on your skills. When you are in football you have to rely on your skills – but a lot of other people and things around you, like managers, can also interfere with that. When you are a surgeon you really are out on your own, it is very pure. if you are not able to do it, you can’t lie and fake it. In two seconds your colleagues will find out.”

Two months before arriving in Norwich to start his new job, Andrea met his wife, Eva, back in Sardinia. he admits she initially didn’t want to get involved with him because he was leaving for England. “She refused to come. now she is living here and we are having our first baby. In the first six months, I don’t think she was so happy – she said she hated it. I wanted to try and speak English but she refused to speak English to me at home ever,” he says with a shake of his head and a smile.” now, we are very happy.”

Since arriving at the N&N, he has become an integral part of the team.

“The treatment we are offering at the moment is among the best. we are a very unified team, when something new comes we want to try it.

“We want to make the hospital as good as or better than other big hospitals in the world.”

He said that dealing with reconstruction after breast cancer was a complex matter as it was dependant on so many factors regarding the disease.

“The good thing here is that we can offer every single type of operation. I like to have a minimum of two consultations first, to make sure we find the right operation and reconstruction.”

He and Eva go back to Sardinia regularly, especially during the summer, but he says he is feeling really settled in Norfolk. “I think the local countryside is beautiful. I love all the fields, and we have lots of walks together – I really think I should go to the coast more. But if you imagine me, in Sardinia if it is 15 degrees I think that is cold. When it is 15 degrees here, people say, ‘look, it’s an amazing day’,” he laughs.

Just as we stand up to leave, Andrea reminds me modestly that football was only a tiny bit of his life from the past, and he adds with a grin: “I am more proud that I was a singer in a band than a footballer.”

When pushed on this sudden revelation, he reveals that in Italy, his band were on the brink of big things before they decided to call it quits to focus on their careers.

The band was called Minimo Storico – meaning historical minimum.

“It was because we were very bad. You know, we thought there was nothing worse than us, we were the minimum. But we got from that to being pretty good. What I was most proud of was creating something from nothing. When we find each other in Sardinia again maybe we will have a small concert.”

Meet the young star of the N&N’s talented team

Bright Now! Dental Opens 2nd office in San Diego County with the San Marcos Grand Opening

Press Release Source: Smile Brands inc. On Monday July 26, 2010, 11:00 am EDT

SANTA ANA, Calif.–(BUSINESS WIRE)–Smile Brands inc., the nation’s leading provider of business support services to dentists, announces the grand opening of the newest bright now Dental office in San Marcos which is the second office that opened this year in San Diego County. the other office that opened earlier this year is in Oceanside. the new office is located at 752 South Rancho Santa Fe Road in the Palomar Plaza Center (next to CVS and Citibank), and provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. Smile Brands inc. plans to open another San Diego-area bright now Dental office in Escondido later this year with plans to open seven more over the next two years.

The San Marcos office is equipped to provide prompt, efficient dental care, and offers general dentistry, preventive care, children’s dentistry, and specialty care services including orthodontics (braces), oral surgery, endodontics, and LUMINEERS BY CERINATE®. bright now Dental accepts most insurance plans and offers patients without insurance the opportunity to enroll in the Newport Dental ConfiDent 2012 plan. bright now Dental also offers better-than-ever financing where everyone qualifies for at least $500 in financing*. the opening of this office continues the growth and mission of Smile Brands inc. which is to provide “Smiles for everyone!”® by bringing quality, affordable dental care to local neighborhoods all under one roof.

Bright now Dental designs dental care around patients’ needs by offering convenient appointments and locations, as well as flexible payment options to fit any budget. the office is open five days per week, with appointments available until 7:00 p.m. on Mondays and Tuesdays and is open from 8:00am – 4:00pm on Saturdays.

Good dental habits can positively affect overall health, so the dentists and professional staff value their role in helping patients maintain and/or improve their patients’ total wellness. bright now Dental’s Humara R. Parray, D.D.S. has been practicing dentistry for over 7 years with advanced courses in Lumineers, endodontics and mini implants. when asked about his approach to patient care, Dr. Parray explains, “I like to establish a trustworthy relationship with all of my patients enabling them to understand and feel comfortable with me when I explain the rationale and recommended treatment plan.”

To celebrate the grand opening, the office is offering $100 off Dental Services**; $10 Exam, X-Rays** (†Reg Price $227); and $39 Cleaning** (†Reg Price $102). Prospective patients can call the bright now Dental office at 760-936-0002 or toll-free 1-888-BRIGHT NOW (1-888-274-4486) to schedule appointments.

About Smile Brands inc.

Smile Brands inc. is the largest provider of support services to dental groups in the United States based on number of dental offices. Smile Brands inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands inc. services support more than 1,100 dentists and hygienists practicing in over 300 bright now! Dental, Monarch Dental, and Castle Dental offices in 17 states. nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Santa Ana, Calif., Smile Brands inc. and its affiliated dental offices employ approximately 4,200 people nationwide. For more information, visit brightnow.com.

About LUMINEERS BY CERINATE®

LUMINEERS BY CERINATE® are developed by California-based Den-Mat Holdings, LLC, a leading manufacturer and marketer of advanced cosmetic and restorative dental products and laboratory services. Den-Mat Holdings’ products and services allow dentists to reserve, restore and enhance patient’s teeth without the requirement for anesthesia, extensive cutting, drilling and tooth removal that have characterized dentistry in the past. This revolutionary type of dentistry not only focuses on superior esthetic results, but on patient comfort and convenience as well.

LUMINEERS® BY CERINATE are the only porcelain laminates that are strong, reversible, and have a proven record of over 20 years of clinical success. LUMINEERS BY CERINATE provide exceptional results, taking worn, misshapen teeth and transforming them into a naturally beautiful and radiant smile. Den-Mat currently has more than 680 employees and manufactures a complete line of more than 200 cosmetic and restorative formulations. the company services approximately 40,000 dentists worldwide, and offers variety of educational seminars and marketing support services for dentists. For additional information, please visit denmat.com.

* Minimum $500 financing with valid photo ID and checking account. Monthly payment plans available on approved credit.

** Offer applies to any new treatment plan. Limit one per person. Offer does not apply to diagnostic and preventive services and cannot be lower than Denti-Cal. Not to be combined with any other offers. Valid for new patients on initial visit in San Marcos office only. Offer coordinated with insurance is subject to change and expires on 12/31/10.

†Based on Ingenix California MDR Dental Module ** Enrollment in the Newport Dental Confident plan 2012 for $40 per year is required to obtain this pricing stated in this advertisement. Covers $10 premium for first 3 months membership when you enroll in Newport Dental Confident plan 2012 for $40 per year. $10 premium billed quarterly. Offer includes an exam and full mouth x-rays and is available through 12/31/10.

Fratt Dental Corporation

Bright Now! Dental Opens 2nd office in San Diego County with the San Marcos Grand Opening