Cosmetic surgery has gained popularity over the years. Today, getting under the knife is not limited to the elite class but the middle class as well is taking the advantage. The latest developments in the Indian cosmetic surgery market vis-à-vis the world are discussed here.
In India, cosmetic surgery is one of the fastest growing segments among all specialities and over the past 2-3 years there has been tremendous increase in the number of cosmetic surgeries being performed. Today, India has reached the fourth position in the world in terms of number of procedures being conducted in a year.
According to a global survey conducted by the International Society of Aesthetic Plastic Surgery, India was ranked fourth in the list of top five countries in the world for the number of people going for surgical and non-surgical procedures to enhance their features. The survey included the top 25 countries representing 75 per cent of all procedures performed by board certified plastic surgeons in 2009. Also, continent wise Asia leads with 5,704,277 procedures overall followed by North America at 4,155,955 and Europe at 3,538,319.
Overall the percentage of procedures done in India in 2012 was 1.14 million, which amounted to 6.2 per cent of the world’s cosmetic surgeries. It is a big jump for India who was not even in top 20, 10 years ago. “Due to the availability of information and growing exposure the cosmetic sector has been growing well inspite of being one of the newest branches inIndia. The exposure that India has received due to Internet as well as other forms of media has changed their dressing sense as well as outlook to matters like cosmetic surgery. a procedure that was once looked down upon, has today turned into a huge industry in itself,” expresses Dr Krishan Mohan Kapoor, Director, Anticlock, Age Reversal Clinic and Medispa.
Factors behind growth
According to the Indian Cosmetic Sector Analysis 2009-2012 report, the cosmetic surgery market in India is anticipated to witness remarkable growth in the coming years. various factors such as increasing consumer awareness, direct marketing and advertising campaigns and technological advances in surgical and non-surgical procedures will lead to a high growth in the cosmetic surgery market inIndia. Owing to growing disposable income of the middle class households and changing lifestyle, it is expected that the Indian cosmetics surgery market will grow at a CAGR of around 31 per cent during 2010-2013. The research also indicates that there will be a gradual shift in people’s choice from getting a more beautiful look to remain young for longer period with the help of cosmetic surgeries and procedures. As a result, anti-ageing surgeries and cosmetic procedures are likely to become more popular in India.
Today, one of the major factors behind the rapid growth of India has been the fact that the concept of beauty and fashion has been gaining ground with beauty pageants and has today gone beyond the elite. “Today, the Internet plays a huge part in increasing awareness as earlier people were not aware of the fashion trends around the world. The ones who were aware and were inclined towards undergoing a cosmetic procedure themselves were under the impression that cosmetic procedures were being conducted only in the the US orUKand not inIndia. It is only after 2002 when Internet became accessible to the middle class that people learnt about the various cosmetic procedures that are available inIndia,” informs Dr Kapoor.
The social acceptability to cosmetic procedures has also been an important change, which has added on to the increase of cosmetic surgery inIndia. Another aspect that has helped increase the cosmetic surgery industry is the fashion trends; earlier most of the people used to wear Indian traditional clothes like saris and suits, which would hide one’s body. however, over the past 4-5 years, the influence of the western countries has increased on the Indian population and people have started wearing western clothes like skirts, jeans etc, which exposes one’s body. Hence, consciousness towards one’s body has increased, which in turn has given rise to a number of cosmetic procedures being performed inIndia.
Today, the medical facility in India is at power with most of the developed countries. India has the necessary technology as well as equipment to provide the best to their patients. “Today, India has majored in invasive, non-invasive as well as procedural developments such as botox, fillers, face lifts, liposuction, and more, and hence the Indian industry has outdone itself from the past,” says Dr Madhu Kumar, Consultant – Cosmetic Plastic Surgeon, Fortis Hospital, Bengaluru. Adding to this Dr Kapoor says, “One factor which has been troubling developed countries is the cost of hospital beds. For instance, in the US and UK the patient is discharged on the same day of the operation/procedure as the cost of a hospital for a night would cost $1000- 1500, whereas in India the average cost is Rs 5000-6000 is a private room. Hence, the risk factor associated with early discharge is taken care of. once the patient is under hospital supervision and care, recovery would be better than what one gets at home.” Also, as the cost of cosmetic procedures has come down, a number of people want to come to India for cosmetic procedures as the cost of surgery and medical care is cheaper but with high quality – and this is the key factor behind the escalating success ofIndiain the domain of cosmetic surgery.
India vis-a-vis other nations
As per the survey conducted by the International Society of Aesthetic Plastic Surgery, India was ranked as four in the list of top five countries in the world. The countries that have out done India are US, Brazil and China.
According to the survey, US accounts for almost 18 per cent of the world’s total cosmetic procedures. The reason behind the success of US is high technology and innovation and most importantly the fact that they have been leaders in cosmetic surgery. Innovation has been another plus point for the US over the years, as they spend a huge amount of capital in R&D and they are always a step ahead. Brazil on the other hand stands in the second position as it is a country known for the physical beauty of its people: both men and women. Surprisingly, the per capita spent on plastic surgery in Brazil is one of the highest in the world. “It is said that in Brazil every women undergoes at least one cosmetic procedure in her life. Hence, 13.6 per cent of world cosmetic procedures are performed in Brazil,” says Dr Kapoor. China on the other hand is relatively new to the cosmetic surgery industry and is marginally ahead of India. India holds its position at number four and performs 6.4 per cent of the world’s total cosmetic procedures. The reason India has outdone itself is due to the increased medical tourism, availability of state-of-the-art technology but at reasonable costs.
“Today, India is inching ahead, but still has a long way to go. For instance, in India only 1.1 million procedures are conducted, whereas the population is 1.2 billion, so only 1 in 1,000 undergoes a cosmetic procedure, which is a low number. This industry can grow tremendously and has a lot of potential. even if it could reach one per cent in the coming five years the market size would increase by 10 times the current size, which would be great for the Indian market. Hence,India should bank on its strengths and ensure that it makes the most of what is available,” informs Dr Kumar.
Print This Post Previous ArticleNext Article