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Commentary: Fighting for the farm bill

Dan Murphy   |   Updated: March 31, 2011  

With the continuing urgency of dealing with the federal deficit, and a high-profile caucus of congressional conservatives primed to slash and burn spending for the government’s upcoming fiscal year, there is serious momentum for an attack on both the Defense Department and USDA programing.

Why? because that’s where the money gets spent. those two departments represent the largest chunks of federal allocations overall, and thus are prime targets for budget hawks eager to make good on 2010 campaign promises to rein in federal spending.

As far as military expenditures, that’s a discussion for another day, but suffice to say that virtually every serious thinker across the political spectrum understands the need to somehow, some way scale back our foreign occupations and the enormous costs associated with them.

The coming assault on the farm bill is far more problematic. there are two key areas that loom large in any scenario aimed at scaling back the size and scope of federal farm supports in 2011:

First is ethanol. Initially seen as a wonderful way to ramp up domestic production of a renewable energy source, while reducing foreign oil dependence, the impact of diverting massive amounts of feed corn to ethanol impacted food and feed prices for everyone not raising corn or operating an ethanol blending plant.

Even the idea that ethanol would help keep a lid on gasoline prices is now suspect. A recent study by the National Renewable Energy Lab and McKinsey & Company concluded that the use of ethanol keeps U.S. retail gasoline prices about 17 cents per gallon lower.

Really? with prices surging past $4.00 a gallon? That’s a savings of about 4%. Big deal.

Even such staunch supporters as Sen. Chuck Grassley (R-Iowa) have felt the need to go on the offensive to protect federal ethanol mandates and subsidies, issuing a statement earlier this month that said, “for more than 100 years, the fossil fuel industry has had a monopoly on our transportation fuel. They built the market. They own the infrastructure. They weren’t about to use a product they didn’t manufacture, own or profit from. So Congress created a tax incentive to encourage big oil to use the product and make it available to their consumers. It was paired with an import tariff to make sure that only domestic ethanol receives the benefit of the tax incentive.”

Got that? It’s all about “encouraging” Big Oil to switch to ethanol and make sure the profits stay in the States.

Which isn’t true on either account.

In 2010, about 12.8 billion gallons of ethanol were blended in domestic fuels, used mainly for transportation. But many critics of the nearly $6 billion in subsidies that taxpayers paid to oil companies to blend in ethanol point out that simply increasing overall automobile and light truck fuel efficiency by just 2 miles per gallon would accomplish similar savings on the consumption of gasoline.

Of course, an average reduction of 2 mpg isn’t something automakers can wave a magic wand and get done overnight, but there is no doubt that ethanol subsidies are going to eventually end up on the chopping block—ideally as a rational reduction, rather than a decapitation. But if cutting ethanol subsidies can be traded for maintenance of other farm programs, that may be a net gain for producers specifically and agriculture in general.

The other prime target is crop subsidies. portrayed as “massive giveaways” to “corporate farmers,” USDA’s big-ticket programs to maintain a farm safety net are likely to undergo budgetary surgery next year. Whether that ends up as cosmetic surgery or radical amputation depends on the political tides, but more so on the level of involvement of producers and farmers, who need to make the case that the farm bill is about food security and robust rural economies, not about handouts to fat cat farmers.

Yes, there will likely be cutbacks in farm programs, probably across the board. That’s what Americans voted for last year—smaller government and reduced spending—and that’s what they’re going to get. But not only are support payments and crop insurance programs and conservation initiatives vital to food production over the long term, but near term, with corn stocks are at their lowest levels since the mid-1990s—just two weeks’ worth of grain currently in storage—this is no time to sacrifice farm productivity for a feel-good hatchet job on federal spending that supports food and feed production.

And that’s before even making the case for the importance of public sector research in agricultural science and biotechnology; for investments in rural development and agricultural diversity; for serious support of localized, on-site renewable energy initiatives; and for continued support of overall agricultural productivity to maintain the affordable food supply we currently take for granted.

Taking anything that’s historically been part of USDA’s farm bill for granted next year would be a colossal mistake.

Dan Murphy is a veteran food-industry journalist and commentator

<a href="http://www.dairyherd.com/dairy-news/latest/Commentary-Fighting-for-the-farm-bill-118988119.html?ref=119tag:news.google.com,2005:cluster=http://www.dairyherd.com/dairy-news/latest/Commentary-Fighting-for-the-farm-bill-118988119.html?ref=119Thu, 31 Mar 2011 14:38:08 GMT 00:00″>Commentary: Fighting for the farm bill

Cosmetic local dentist Marketing : Tips on How to Get More Case Acceptance in Your Practice

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In cosmetic local dentist marketing, cosmetic local dentists often have difficulties on how to make their patients accept the treatments that they offer them. I’ve talked to a handful of people (who are cosmetic patients), whom, after I explained what I do for a living, they started telling me that they have all these questions about cosmetic procedures, and they’ve been wanting to go to their local dentist. But the thing is they haven’t. what could be their reasons for not accepting such treatments offered in cosmetic local dentist marketing? There could be two reasons for this. One is that they would really like to go and give their local dentist money for the cosmetic procedure, but they just don’t feel any urgency to do it. Or the other reason could be that they just keep forgetting! being in the field of cosmetic local dentist marketing, you should be able to come up with some techniques on how to get more case acceptance from your patients.

Keep Reminding them!

In cosmetic local dentist marketing, you need to follow up your cosmetic patients with multiple mailings, postcards, etc., to keep reminding them. So you are going to contact your past patients, and tell them you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! do not wait until you feel you are ready to do so. Just start! This will cost you very little, and what is important is that this will be great for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other questions they may have.

No more Procedures as a Way to Describe what You do!

You must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a local dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Which is now going to be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or,” I assist people in getting cleaner, healthier teeth while they experience pain-free local dentistry.” anything like this could be very helpful. You see, the big challenge is really from your end, on how you think about yourself. If you really want to stop pushing procedures, in order to get more case acceptance, you have to totally re-frame how you think of what you do! Remember: the key here in cosmetic local dentist marketing is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. and that’s it!

So, if you really want to have more case acceptance, first, keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! keep these in mind, and you’ll be on the road to success in your cosmetic local dentist marketing business!

Cosmetic local dentist Marketing : Tips on How to Get More Case Acceptance in Your Practice