Suppose you have a website about plastic surgery. You’ve spent time putting valuable information, videos, images, forms for users to register, free reports and other good things. unfortunately for him, decides one day to Google your website out to sit in front of your PC, open the browser, open Google and type “plastic surgery” and press ENTER. for the amount of work done to make sure you are proud of you expect your web site name and URL that appears in at least the first 5 pages of search results. To their dismay to keep looking and looking but not found even in the first 50 pages of search results. welcome to the most recent era of the Internet on the World Wide Web is saturated enough with millions and millions of websites covering all topics and the subject you can imagine.
in the past it was relatively easy to get your website indexed and seen on the front pages of results from search engines, but it is much harder now. Google, in particular, the search king, has been making life difficult for web site owners and SEO specialists to get good ranking in search results. So much so that even if you use pay per click campaigns or PPC (pay to get good rankings) and your website is not optimized yet to get good positions with profitable deals in their ads! this is how difficult it has become.
You’ve probably heard of SEO short word on many websites and forums, which is short for Search Engine Optimization. in fact, I can assure you that you’ve probably heard of SEO many times the word long, because everybody uses the short name. it is one of the most hottest and sought in the current Internet era saturated and should have guessed why, now, if you have some knowledge about how search engines function. If not, do not worry and that’s why I’m writing this article.
SEO is a set of optimization measures and procedures that web site owners and developers are committed to improving its ranking in organic (not sponsored) search results. why is it important? Because if it is translated, large amounts of traffic without paying for it compared to sponsored results and pay per click campaigns. this alone saves thousands of dollars in advertising from other advertisers who gladly pay to attract traffic and have their ads placed in better positions in search engines. an important point is that I have to clarify the distribution of so many links pointing back to your website throughout the Internet and get free traffic from it by itself does not mean that your website is optimized as many people might think. their website is optimized only if you see your website address within the first 1 to 5 pages of the organic (unpaid) search results.
Now go to the good … how to optimize a website is visible on the front pages of results from search engines. Google demanding standards have become increasingly difficult and has a great deal for a web site to reach that sweet spot on the first page of Google search results. I will list the tasks that have to do for maximum optimization of your website. All you have to do to get better results. doing so requires time, dedication and would probably require some knowledge of HTML and website structure. If you do not have some background and have used an HTML editor before, I recommend you read more books or guides on the subject and practice a bit in a simple HTML editor like front Page. Here are the tasks to be done. Pay attention to the classification: –
1 – your Website URL – this is the first consideration. your domain name should be the first to optimize first. Returning to the example of plastic surgery web site. A good name would be “plasticsurgeon.com” or “plasticsurgery.com.” Note that the URL directly clarifies what the content is exactly on that site. If the words she chose were already taken by others, you can try alternative arrangement of words or synonyms that come to serve the same meaning as “cosmeticsurgery.com” or “plasticbeauty.com.” A poor choice would be “beautylab.com” or “facefactory.com.” Notice how I have used. “Com” in all examples as this is what we should aspire. “. Com” extensions are preferred by most popular search engines.
2 – Content is King – If I have to say this a thousand times I will! Really good content on your website and I mean a minimum of 10 pages of original content on your site well. the original content means no long double line, is your own original work (not copy) has reasonable but not excessive keyword density, perfect spelling and grammatically correct and is rich and informative.
3 – the title of his website: – No, I mean the title they have on the first page of your website. I mean the title within the HTML code in your page or is called the index. the index is the first page of a browser will go to once your domain is named. Before the body tag and after the head tag is not a title tag. You must fill in your website in the title should be sought, such as the “guide to plastic surgery.” this is important because it is the first thing search engines will read to know what your site is about. your title must be brief and to the point. five words or less, in my opinion.
4 – your meta tags: – these are the important tags in HTML code that serve many purposes. Search engine love. You may find after the body tags mentioned above. You can use meta tags to: –
a. describe your website: – Write a brief description of your site. Not much time though. 20 words maximum. Search engines will read this to know what your site is about. for example, “Plastic Surgery issues and topics. Learn the pros and cons before even thinking about cosmetic surgery
Keywords for your website: – Enter keywords relevant to the topic web. 5-10 highly relevant keywords is good. Do not flood the keywords tag with relevant keywords do not think it will attract more attention. for example: – plastic surgery, cosmetic surgery, face lifts, bone-building, restructuring of face, etc
To direct search engine crawlers to follow strictly only home page or certain important pages in your website. Crawlers are used by search engines find and index websites by sending robots or spiders to crawl pages and index them.
as many of these meta tags in place of its effects especially the description tags and keywords.
5 – the headlines and captions in their content. Organizes the content and search engines will read it and you will enjoy your content because it is organized. You have to use HTML tags in your code holder around their owners. place a level head tags around your main headline and level 2, 3, 4 or so minor headlines.
6 – sitemaps Use: A map is an XML document that has the names and paths of all files and folders on your web site. is created and placed in the root directory of your website. the map is very important for search engines, as it serves as a guide to your website and shows the trackers on the other pages of your website so you can crawl and index them. this is important because a search result may lead to any of its pages not only to your homepage. using site maps can also specify how often you want search engine spiders to crawl web page! You can create one for free at a website called XML sitemaps.com. Once created, you have to go to Google Webmaster Tools and add the sitemap to Google’s crawlers can find your way.
7 – Use of videos: – Search engines these days and video. place a couple of videos right on your website. You can make videos yourself or you can simply have a YouTube video you like, copy the embed code and paste into the desired place in your HTML codethat it. Google owns YouTube you know and like videos
8 – Use images that are: – Image search engine love. Make your website with nice color pictures and relevant. place a description of the images that will lead to your website if an image search was done. in the HTML code of your images with an “alt” tags and choose a good name for the image that has keywords relevant to your website.
9 – create a blog and connect to your web site – click choose the word (the most common) or blogspot (Google owned). the type of blog I’m talking about is a blog that is hosted on your own server and your files and folders in the root folder of your web site server does not blog. A lot of hosting accounts have a feature on your c-panel for easy setup 3 clicks blog. Google loves blogs and will help a lot to have one.
10 – As many relevant links to your website as possible: – notice that I mentioned at the end, not to degrade its importance, but simply to demonstrate that it is most important in SEO. try doing that many high ranking websites that are relevant issues to link to your website. I mean a bond that is formed as 2 reciprocal links will not work as before. Search senior web sites about plastic and cosmetic surgery and ask them to link to you. You have to be creative to make it or have something to offer in return other than a link to them! If they agree with links to their pages, the link text itself has to have keywords relevant to you!
As you can see above, SEO is a lot of hard work! even SEO companies charge thousands of dollars and have specialized teams to optimize sites sometimes fail to achieve significant results they want. however, you are much better implementation of SEO techniques described above do not do anything. it will undoubtedly contribute to its website, both short and long term. One last tip, if you really want to take the number 1 position on the first page, it will be much easier to choose a topic in a small niche. it may be something you are not interested, but it will help a lot.
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